But Will it Change your Mind?

But Will it Change your Mind?

So I can understand why we're reading this because Newman basically backs up every argument we've heard about why PLS is the best and we're the only ones who are going to save our souls and the business school is full of hedonistic ninny-muffins, but what effect can Newman have on someone who does not come into the reading with this impression? Basically, more broadly, I'm asking a question that has been touched upon before: to what extent does a reading of a work like this change people's minds or effect their opinions? Can it really? Or does it merely reinforce what they already believed to be true, and the rest just gets written off as invalid? Should we in PLS be more impressionable to these "great" texts?